Work
What I've built and written
Articles that rank, frameworks that scale, and tools that make the whole process faster and more reliable.
Ecosystem and brand content covering Mekari's unified software suite — strategic, thought leadership, and product-led articles in Bahasa Indonesia.
Spend management content targeting finance and procurement decision-makers — available in both Bahasa Indonesia and English.
Enterprise app builder and no-code platform content for IT and operations leaders — English content for a recently launched subdomain.
Mekari · Content optimization
Vendor ERP
Performed a full semantic audit on an underperforming article targeting "vendor ERP" — restructured heading hierarchy, enriched semantic coverage by adding GSC-sourced synonyms and related terms, deepened topical coverage, added a product comparison table, optimized internal linking, and applied the definitive sentence standard. Reached position #1 within 2 months of publishing the revised version.
Ahrefs — position history
SERP — current ranking
Mekari · Content optimization
Contoh SaaS
Revamped an underperforming article targeting "contoh SaaS" — applied the definitive sentence standard, rewrote the intro using the PAS framework, expanded semantic coverage by integrating high-volume GSC queries (including "contoh SaaS di Indonesia", "HR SaaS software", and "contoh aplikasi SaaS") with corresponding meta title and H2 adjustments, added a new procurement SaaS section with image assets, and introduced a Mekari Insight callout to strengthen entity relevance and topical authority.
Ahrefs — position history
SERP — current ranking + AI Overview
Mekari · New content
Aplikasi Pemerintah
Produced a new SEO article targeting "aplikasi pemerintah" — researched search intent, structured content around topical authority, and applied the definitive sentence standard. Reached position #1 within 3 weeks of publishing. The article has since generated leads for Mekari's product ecosystem; exact conversion data is withheld per company policy.
Ahrefs — position history
SERP — current ranking
PAS intro framework
A 5-sentence intro structure built for SEO articles — grounded in Tier 1 data sources and designed to hook readers while signaling topical authority to search engines. Presented to the full Mekari SEO team and adopted into article optimization and new content workflows.
Definitive sentence & section standard
A content structuring standard rooted in tokenization and linguistic principles — ensuring every article opens its definition section with a machine-readable, semantically precise sentence. Designed to improve AI visibility and GEO performance. Adopted into optimization and new content workflows.
Cluster Link Analyzer
Python · Streamlit
An internal link audit tool built to answer a question most SEO teams cannot easily answer: are the articles within a content cluster actually supporting each other? Takes a content cluster spreadsheet as input, scrapes all article pages, and maps internal link relationships — scoring each article from Orphaned (no inbound links) to Excellent (5+ inbound links). Surfaces exactly which articles in the same cluster have not yet linked to a given page, creating a ready-made to-do list for the content team.
AI Brief Generator
Python · Streamlit · SerpAPI · Claude / GPT
Full AI pipeline with real-time SERP fetching, competitor scraping, media audience profiling, and AI-driven format detection — with manual override controls at every stage to keep output accurate and editorially sound. Currently used for paid backlink briefs; full internal brief and content drafting engine under development.
Read More Input Automation
HTML · CSS · JavaScript · Chrome Extension
Intercepts clipboard on article title copy and auto-generates site-specific WordPress internal link blocks — correct block patterns, "Baca Juga"/"Read More" labels, and href — across 6 Mekari domains. Cuts a multi-step manual process down to one copy-paste action.
Canva to WebP Downloader
HTML · CSS · JavaScript · Chrome Extension
Intercepts Canva PNG downloads and automatically converts to WebP — eliminating manual conversion steps, reducing the risk of format inconsistency, and ensuring featured images are always uploaded in the correct format. Built after a site audit found PNG images in production.
